BUSINESS PLAN

AGRICULTURE
Annual sponsorship of the June Dairy Days Dinner

AMBASSADORS
Our ambassadors host Ribbon Cutting/Ground Breaking ceremonies, coordinate and host monthly membership programs, coordinate our annual fall membership drive, and host our monthly New Business Welcome visits

CHIPPEWA FOUNDATION
We will provide staff services for the Foundation and the following related items: Oktoberfest, Pure Water Days & Fairgrounds.

CHIPPEWA VALLEY CHAMBER ALLIANCE
Coordinate the Chippewa Valley Rally, Airport Open House, Wage Survey

CHIPPEWA VALLEY YOUNG PROFESSIONALS
Partner with the Eau Claire Chamber to coordinate the Chippewa Valley
Young Professionals group

COMMUNICATION
Publication of the Annual Membership Directory
Improve communication to our members through the use of our website and Member E-News
Increase communication with non-members to educate them on the benefits of the organization
Continue to conduct our periodic member orientation program.

COMMUNITY DEVELOPMENT
Work with our economic development partners to attract new industry to the area 

EDUCATION
Annual sponsorship of the Excellence in Education Banquet
Develop informational programs to build relations between educators and businesses
Support Chippewa Falls School to Work Program

HEALTH CARE
Monitor budget issues at State level and keep members informed
Explore healthcare options for small business and inform our members of the available options

INTERNAL OPERATIONS
Increase communication with our community partners.  Coordinate periodic staff meetings, and Executive Committee meetings to improve efficiencies and  effectiveness. Insure the Chamber has adequate staffing and provide staff with necessary training and cross training

LEADERSHIP DEVELOPMENT
Conduct our annual Leadership Development Program
Work with major employers to increase community involvement of their staff.
Help coordinate the young professionals program in the Chamber


MEMBER PROGRAMS & SERVICES
Business After Hours Program
Quarterly Business & Breakfast
Continue our Chamber Buck$ program promoting local support of our members

PUBLIC AFFAIRS
We will continue to monitor issues and advocate positions that are beneficial to our membership, identify and encourage members to seek elected positions, and explore ways to make meetings of elected bodies more feasible for business people to attend. 


TOURISM BUSINESS PLAN GOAL: 
To maximize visitor spending in our area during the off season

LEISURE TRAVELER
1. Provide a visitor information center that guides visitors to members businesses and maximizes their expenditures in our community.  Facility will be open 7 days per week during peak season
2.  Recruit and train 16 Visitors Center volunteers to provide visitors with up to date tourism information. Conduct our annual appreciation banquet for this group. 
3. Distribute Chamber business directories to all hotel rooms and Chippewa Falls Visitor brochures for visitors to use and to guide them to member businesses.
4. Provide our visitors with quality publications on the Chippewa Falls area to promote our community and members.
5. Expand our efforts to draw people to utilize our bike trail system.
6. Utilize our natural resources in the attraction of the leisure traveler.
7. Capitalize on the success of Oktoberfest in our leisure marketing efforts.

PROMOTION
1. Continue to purchase promotional space in key target areas.  This will be focused on generating off-season visitors.
2. Monitor the success of our advertising purchases.  Eliminate the weaker buys and explore new opportunities.
3. Distribute visitor information packets to all leads generated through phone, web site and other sources.
4. Develop relations with travel writers throughout the upper Midwest.  Secure articles in various publications.
5. Promote positive image of the Chamber
  a.  Utilize print media at least 10 times per year
  b.  Send copy of newsletter with Oktoberfest schedule to prospective members

SPECIAL PROJECTS
Coordinate the 9th Annual Oktoberfest.  Budget time & money for the event.

CONVENTIONS, SPORTING EVENTS AND MEETINGS
1. Focus on the recruitment of small to medium size meetings and conventions
  (100 - 150 ) people to be held during the off-season (Oct.—Apr.) 
2. Work to attract events to our sports facilities. i.e. Casper Field, Hockey Association, Northern Wisconsin Fairgrounds.
3. Monitor the economic impact of meetings and conventions.

CONTRACTS
1. Provide administrative services to the Chippewa County Tourism Council.  Ensure that we provide them with a level of service that exceeds their expectations and will insure the renewal of this contract.