CVTC Announce eSeed Express Training Series for Aspiring and Current Entrepreneurs

CVTC is excited to announce the upcoming eSeed Express Training Series—a powerful resource for aspiring and current entrepreneurs looking to take their business to the next level.

Designed for small business owners, entrepreneurs, and anyone who wants to do business better, eSeed Express delivers practical, real-world strategies across key areas like marketing, finance, and operations. Each session combines expert instruction with hands-on application, so participants can immediately begin shaping their own business plans.

By the end of the series, attendees who complete all sessions will walk away with a fully developed business plan—a must-have when seeking a business loan or external funding. However, participants are also welcome to attend individual sessions that align with their current goals or interests.

Choose the learning path that works best for you:

1. Register for the full 10-course series for $399 and get a complete foundation for building your business.
2. Pick individual courses a la carte for $49 each and focus on topics that matter the most to you.

Full series

eSeed Express Series
September 16 – October 16 | 5:30 – 8:30 p.m.

Individual courses

Each course features a guest speaker with real-world expertise in that topic area:

1. Entrepreneurship Introduction: Creating a Business Plan
   September 16 | 5:30 – 7:30 p.m.
   1. Instructor: Pam Haller, Former Chief Experience and Marketing Officer, Royal Credit Union, Founder of Pam Haller Consulting
2. Venture Kick Start: Turning an Idea into a Business
   September 18 | 5:30 – 7:30 p.m.
   1. Guest: Erin Klaus, Tabled Up in Hue / Blue Boxer Arts, co-owner / Downtown Eau Claire, Inc., Executive Director
3. Business Basics: Setting up a Business
   September 23 | 5:30 – 7:30 p.m.
   1. Guest: Cal Couillard, Former Owner / Componex Corporation
4. Market Analysis: Identifying Your Target Audience
   September 25 | 5:30 – 7:30 p.m.
   1. Guest: Erin Trowbridge, Owner / 4 Peas Consulting
5. Marketing vs. Sales: Building a Strong Brand
   September 30 | 5:30 – 7:30 p.m.
   1. Guest: Melissa Koontz, Former Owner / Melnatural
6. Budgeting and Bookkeeping: Numbers That Drive Business
   October 2 | 5:30 – 7:30 p.m.
   1. Guest: TBD
7. Account and Financial Statements: Financial Planning for Business
   October 7 | 5:30 – 7:30 p.m.
   1. Guest: Luke Kempen, LifeQuest Advisors
8. Venture Financing: Funding a Start-Up
   October 9 | 5:30 – 7:30 p.m.
   1. Guest: Karlee Wallin, VP Business Banking Manager / Royal Credit Union
9. Cash and Taxes: Business Cash and Tax Insight
   October 14 | 5:30 – 7:30 p.m.
   1. Guest: Chad Ryder, Principal / Bauman & Associates
10. Plans and Pitches: Crafting Your Business Story
    October 16 | 5:30 – 7:30 p.m.
    1. Guest: Scott Biederman / Musky Tank

Beyond the classroom, the series offers opportunities to connect with fellow entrepreneurs and local business professionals—building a lasting support network. Course sessions will be taught and led by experienced CVTC Adjunct Instructor, Pam Haller.